In what one strategist has termed a “rather unwelcome development,” President Donald Trump’s tariff threat has completely upended the prevailing market narrative. The sudden revival of the U.S.-China trade war has shattered a period of calm and forced investors to abandon their previous focus and confront a story they thought was over.
The prevailing narrative in the markets had shifted away from trade. According to Michael Brown of Pepperstone, investors had “by and large moved on from the trade and tariff story.” The focus had turned to issues like inflation, interest rates, and the pace of the post-pandemic recovery. This narrative provided a foundation for market stability.
Trump’s announcement blew that foundation to pieces. The threat of 100% tariffs was so extreme and unexpected that it instantly made the trade war the only story that mattered. This abrupt narrative shift is what triggered the massive re-pricing of risk, leading to the $2 trillion market selloff.
This “unwelcome development” has created a vacuum of uncertainty. The old narrative is gone, but a new, stable one has not yet emerged. Is the new story one of a short, sharp conflict followed by a deal? Or is it a long, grinding trade war leading to a global recession? No one knows, and this lack of a clear narrative is fueling the ongoing volatility.
Markets are narrative-driven, and right now, the dominant narrative is one of conflict and chaos. Until a more positive story can credibly emerge, the unwelcome development of a renewed trade war will continue to cast a long and dark shadow over the global economy.
A “Rather Unwelcome Development” Upends Market’s Narrative
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